NYFW: Backstage with MAYBELLINE for GCDS
I had the privilege of going backstage with Maybelline for the GCDS RTW SS18 runway show! I was so pleased with the diversity I witnessed -- from the variety of complexions to the varying hair textures, to the athleisure aesthetic mixed with a glamour attitude, this show was everything.
Cocoa Color Story : Fenty Beauty
When I first saw the Fenty Beauty video campaign appear on Instagram, I couldn't help but scream YAS! at my phone. An inclusive campaign with a minimal aesthetic shot at the golden hour - SIGN. ME. UP. That whole vibe is right up my alley. Once I was able to get my hands on some of the Fenty Beauty products, the Cocoa Color Story was the first thing I shot.
How I Get My #FENTYFACE - Fenty Beauty Demo
Like the rest of the internet I am OBSESSED with Fenty Beauty. Not only are the products inclusive but the aesthetic still manages to feel fresh while bringing a touch of glam to the table. Check out how I get my #FENTYFACE in the video below! All products used are listed.
Rihanna and Fenty Beauty Give The Beauty Industry a Lesson on Accessibility
Accessibility is not a word we're used to hearing when discussing diversity or inclusion in the beauty industry. But it should be.
What do I mean by "accessibility?" Perhaps its easier explain how there is a lack thereof.
As much as we all want to see beauty brands create more inclusive ranges of color cosmetics, that venture is almost futile if the products can't be easily accessed by the consumer.
Some of the most "inclusive" foundation launches of 2017 did not make the darker shades available to consumers in stores. Interested parties with deeper complexions were forced to guesstimate their shade online with little help from the brand.
What is the purpose of launching 32 shades of foundation, if consumers are only presented with the lightest 15 during their in-store experience?
Beauty Branding 101 : Finding and Growing Your Audience
Let's talk shop. In addition to the growing number of black female entrepreneurs out there, many of us in the beauty community are creators. If you have your own YouTube channel, or dedicated beauty Instagram page, or Twitter account, you have a brand. Our latest Beauty Branding series will focus on tips and tricks to strengthen your beauty brand.
While things like Instagram algorithms and shadow bans can be discouraging, having a strong brand presence will help your brand continue to expand, grow in the long haul.
For Colored Girls Who've Found Makeup As a Creative Outlet - When Telling People To "Love Themselves" Isn't Enough
When I first became interested in makeup, I didn't see it as a way to alter my looks or hide my features, I saw it as a way to further express my creativity. Similar to my interests in fashion, dipping and dabbling in makeup just seemed like something I would really enjoy.
The satisfaction of finding the perfect red lip or the perfect bronzy eye shadow was analogous to finding the perfect pair of boyfriend jeans ---gratifying, rewarding, in other words, sweet.
The BEST Drugstore Foundations for Brown Complexions
In makeup, perfecting your base is so important. Your makeup look can be thrown completely off if you happen to choose a foundation with flashback or one with the wrong undertone. This is one of the main reasons why foundation shopping can be soooo frustrating. (And why people really need to stop asking us to "wait" for brands to create deeper shades after their initial launches )
Top IG Posts of Week | 8117
So we all know the Instagram algorithm sucks, especially for creatives trying to build an audience and clientele through the platform. The fact that the Instagram posts on your feed aren't in chronological order means that a bulk of you MISS what we post. Instagram + the Cocoa Swatches app are the two places we normally where we share swatches of the latest products, first.
Cocoa Color Story : Sunset Eye
As a self-proclaimed sunset aficionado, its no wonder I was heavily inspired by the sunset for this week's Cocoa Color Story. (I can probably name my top 5 fave epic sunset locations off the top of my head; one of them being this AMAZING blazing orange sunset I captured on my rooftop in NYC)
The Blackest Eyeliner? 🤔 Cocoa Swatches Investigates
A really good black eye liner is a must have item for any proper makeup arsenal. Having a darker complexion can make it especially difficult to find a liner that is truly jet black, especially on top on any shadows and glitters you may use in your eye looks. We put together a quick swatch comparison of some popular black eye liners down below! Which one is the darkest? You be the judge!
My Summer Custom Makeup Palette
Every time a new eyeshadow palette or highlighter palette is announced, the Internet goes crazy, products sell out in seconds, and beauty junkies run wild. It's safe to say that most people love a good palette, but sometimes you just need the shades that are tried and true that you know will work for you, the shades you would throw in your bag if you had to travel someplace ASAP!