Cocoa Color Story : Fenty Beauty

When I first saw the Fenty Beauty video campaign appear on Instagram, I couldn't help but scream YAS! at my phone. An inclusive campaign with a minimal aesthetic shot at the golden hour - SIGN. ME. UP. That whole vibe is right up my alley. Once I was able to get my hands on some of the Fenty Beauty products, the Cocoa Color Story was the first thing I shot. 

Cocoa Color Story : Fenty Beauty

How I Get My #FENTYFACE - Fenty Beauty Demo

Like the rest of the internet I am OBSESSED with Fenty Beauty. Not only are the products inclusive but the aesthetic still manages to feel fresh while bringing a touch of glam to the table. Check out how I get my #FENTYFACE in the video below! All products used are listed.

How I Get My #FENTYFACE - Fenty Beauty Demo

Rihanna and Fenty Beauty Give The Beauty Industry a Lesson on Accessibility

Accessibility is not a word we're used to hearing when discussing diversity or inclusion in the beauty industry. But it should be. 

What do I mean by "accessibility?" Perhaps its easier explain how there is a lack thereof. 

As much as we all want to see beauty brands create more inclusive ranges of color cosmetics, that venture is almost futile if the products can't be easily accessed by the consumer.

Some of the most "inclusive" foundation launches of 2017 did not make the darker shades available to consumers in stores. Interested parties with deeper complexions were forced to guesstimate their shade online with little help from the brand. 

What is the purpose of launching 32 shades of foundation, if consumers are only presented with the lightest 15 during their in-store experience?

Rihanna and Fenty Beauty Give The Beauty Industry a Lesson on Accessibility

Beauty Branding 101 : Finding and Growing Your Audience

Let's talk shop. In addition to the growing number of black female entrepreneurs out there, many of us in the beauty community are creators. If you have your own YouTube channel, or dedicated beauty Instagram page, or Twitter account, you have a brand. Our latest Beauty Branding series will focus on tips and tricks to strengthen your beauty brand.

While things like Instagram algorithms and shadow bans can be discouraging, having a strong brand presence will help your brand continue to expand, grow in the long haul.

Beauty Branding 101 : Finding and Growing Your Audience

For Colored Girls Who've Found Makeup As a Creative Outlet - When Telling People To "Love Themselves" Isn't Enough

When I first became interested in makeup, I didn't see it as a way to alter my looks or hide my features, I saw it as a way to further express my creativity. Similar to my interests in fashion, dipping and dabbling in makeup just seemed like something I would really enjoy.

The satisfaction of finding the perfect red lip or the perfect bronzy eye shadow was analogous to finding the perfect pair of boyfriend jeans ---gratifying, rewarding, in other words, sweet.

For Colored Girls Who've Found Makeup As a Creative Outlet - When Telling People To "Love Themselves" Isn't Enough

The BEST Drugstore Foundations for Brown Complexions

In makeup, perfecting your base is so important. Your makeup look can be thrown completely off if you happen to choose a foundation with flashback or one with the wrong undertone. This is one of the main reasons why foundation shopping can be soooo frustrating. (And why people really need to stop asking us to "wait" for brands to create deeper shades after their initial launches )

The BEST Drugstore Foundations for Brown Complexions

Sorry, I Ain't Sorry - The Problem With Constantly Asking Us to Give Brands A Pass

"Be patient," they said. 

"They will probably release more shades soon." they said.

"Give them a chance," they said. 

"Stop complaining, it's just makeup." they said. 

Do any of these phrases sounds familiar? 

Sorry, I Ain't Sorry - The Problem With Constantly Asking Us to Give Brands A Pass

Top IG Posts of Week | 8117

So we all know the Instagram algorithm sucks, especially for creatives trying to build an audience and clientele through the platform. The fact that the Instagram posts on your feed aren't in chronological order means that a bulk of you MISS what we post. Instagram + the Cocoa Swatches app are the two places we normally where we share swatches of the latest products, first.

Top IG Posts of Week | 8117

The Blackest Eyeliner? 🤔 Cocoa Swatches Investigates

A really good black eye liner is a must have item for any proper makeup arsenal. Having a darker complexion can make it especially difficult to find a liner that is truly jet black, especially on top on any shadows and glitters you may use in your eye looks. We put together a quick swatch comparison of some popular black eye liners down below! Which one is the darkest? You be the judge!

The Blackest Eyeliner? 🤔 Cocoa Swatches Investigates

That Cocoa Glow: 10 Brown Blushes That Will Make You Swoon😍

Summer is here and it's time to break out all things warm, glowy, and bronzy. Here are some warm brown blushes that bring warmth to any makeup look. They can double as both bronzers and blushes, depending on your complexion. 

That Cocoa Glow: 10 Brown Blushes That Will Make You Swoon😍

My Summer Custom Makeup Palette

Every time a new eyeshadow palette or highlighter palette is announced, the Internet goes crazy, products sell out in seconds, and beauty junkies run wild. It's safe to say that most people love a good palette, but sometimes you just need the shades that are tried and true that you know will work for you, the shades you would throw in your bag if you had to travel someplace ASAP!

My Summer Custom Makeup Palette