10 Black Friday/Cyber Monday Sales You CANNOT Miss

We know, we know -- Black Friday/Cyber Monday sales can be super overwhelming. Almost every store has some type of deal or special, so it's hard to know whats *actually* worth it. That's why we've done some of the grunt work for you -- whether you are getting a head start on your Christmas shopping, or doing a little shopping for yourself (you know we all do it!), here are some of the best beauty deals on the market!

10 Black Friday/Cyber Monday Sales You CANNOT Miss

5 Eyeshadow Palettes for the Basic B*tc$ in All of Us

The word "basic" gets a bad rap these days, but there is a time and place for everything. There are days where you are feeling experimental with your makeup and there are days where you just need a palette that worksThese are the basic palettes that you need in your kit on a vacation or for your "I have a huge important meeting today!" makeup. Check out swatches of 5 eyeshadow palettes below that serve the basic b*tc$ in all of us, because sometimes its necessary!

5 Eyeshadow Palettes for the Basic B*tc$ in All of Us

8 Things You GOTTA Get During Sephora's Annual Sale: Editor's Picks

Everyone knows that when Sephora's Annual Beauty Insider Event comes around, it's time to splurge. It is one of the very few times during the year that makeup actually goes on sale. 🙌🏿🙌🏽🙌🏾

If you spent most of the year swiping your credit card, Sephora will reward you handsomely with first access to the sale. Starting TODAY, 11/3, Rouge members will get 20% off of their purchase until Nov 6th. Rouge members, VIBs and Beauty Insiders will get access to the sale on the weekend of Nov 10th to the 15th with Rouge and VIB members receiving 20% and Beauty Insider members receiving 15% off their purchase.

I picked out 8 products that you definitely need to take a look at and *add to cart* during this sale. Check em out below!

8 Things You GOTTA Get During Sephora's Annual Sale: Editor's Picks

The Best of the Best: Cocoa Collective Award Winners

A few months ago we asked you all, the Cocoa Collective, what some of your favorites were. We provided you with some of the most popular brands and products we've seen on social media and you let us know which ones you thought were the best of the best! Now it has been a few months, so we are sure some things have changed (like Fenty Beauty giving the entire beauty industry a run for their money and Morphe launching a sister palette to their infamous 35O,) BUT hopefully this helps you all try out some great products and great brands!

The Best of the Best: Cocoa Collective Award Winners

Cocoa Color Story : Fall Inspired

I decided to hop on the Morphe train and picked up my first palette: the 35O2. Love is an understatement. This is the PERFECT palette for anyone who loves warm toned palettes and definitely gives off fall vibes. (Check out the Cocoa Swatches App for swatches of this palette) This week's Cocoa Color Story is inspired by this palette.

Cocoa Color Story : Fall Inspired

Cocoa Color Story : Fenty Beauty

When I first saw the Fenty Beauty video campaign appear on Instagram, I couldn't help but scream YAS! at my phone. An inclusive campaign with a minimal aesthetic shot at the golden hour - SIGN. ME. UP. That whole vibe is right up my alley. Once I was able to get my hands on some of the Fenty Beauty products, the Cocoa Color Story was the first thing I shot. 

Cocoa Color Story : Fenty Beauty

How I Get My #FENTYFACE - Fenty Beauty Demo

Like the rest of the internet I am OBSESSED with Fenty Beauty. Not only are the products inclusive but the aesthetic still manages to feel fresh while bringing a touch of glam to the table. Check out how I get my #FENTYFACE in the video below! All products used are listed.

How I Get My #FENTYFACE - Fenty Beauty Demo

Rihanna and Fenty Beauty Give The Beauty Industry a Lesson on Accessibility

Accessibility is not a word we're used to hearing when discussing diversity or inclusion in the beauty industry. But it should be. 

What do I mean by "accessibility?" Perhaps its easier explain how there is a lack thereof. 

As much as we all want to see beauty brands create more inclusive ranges of color cosmetics, that venture is almost futile if the products can't be easily accessed by the consumer.

Some of the most "inclusive" foundation launches of 2017 did not make the darker shades available to consumers in stores. Interested parties with deeper complexions were forced to guesstimate their shade online with little help from the brand. 

What is the purpose of launching 32 shades of foundation, if consumers are only presented with the lightest 15 during their in-store experience?

Rihanna and Fenty Beauty Give The Beauty Industry a Lesson on Accessibility

Beauty Branding 101 : Finding and Growing Your Audience

Let's talk shop. In addition to the growing number of black female entrepreneurs out there, many of us in the beauty community are creators. If you have your own YouTube channel, or dedicated beauty Instagram page, or Twitter account, you have a brand. Our latest Beauty Branding series will focus on tips and tricks to strengthen your beauty brand.

While things like Instagram algorithms and shadow bans can be discouraging, having a strong brand presence will help your brand continue to expand, grow in the long haul.

Beauty Branding 101 : Finding and Growing Your Audience

For Colored Girls Who've Found Makeup As a Creative Outlet - When Telling People To "Love Themselves" Isn't Enough

When I first became interested in makeup, I didn't see it as a way to alter my looks or hide my features, I saw it as a way to further express my creativity. Similar to my interests in fashion, dipping and dabbling in makeup just seemed like something I would really enjoy.

The satisfaction of finding the perfect red lip or the perfect bronzy eye shadow was analogous to finding the perfect pair of boyfriend jeans ---gratifying, rewarding, in other words, sweet.

For Colored Girls Who've Found Makeup As a Creative Outlet - When Telling People To "Love Themselves" Isn't Enough

The BEST Drugstore Foundations for Brown Complexions

In makeup, perfecting your base is so important. Your makeup look can be thrown completely off if you happen to choose a foundation with flashback or one with the wrong undertone. This is one of the main reasons why foundation shopping can be soooo frustrating. (And why people really need to stop asking us to "wait" for brands to create deeper shades after their initial launches )

The BEST Drugstore Foundations for Brown Complexions

Sorry, I Ain't Sorry - The Problem With Constantly Asking Us to Give Brands A Pass

"Be patient," they said. 

"They will probably release more shades soon." they said.

"Give them a chance," they said. 

"Stop complaining, it's just makeup." they said. 

Do any of these phrases sounds familiar? 

Sorry, I Ain't Sorry - The Problem With Constantly Asking Us to Give Brands A Pass

Top IG Posts of Week | 8117

So we all know the Instagram algorithm sucks, especially for creatives trying to build an audience and clientele through the platform. The fact that the Instagram posts on your feed aren't in chronological order means that a bulk of you MISS what we post. Instagram + the Cocoa Swatches app are the two places we normally where we share swatches of the latest products, first.

Top IG Posts of Week | 8117