I had the privilege of going backstage with Maybelline for the GCDS RTW SS18 runway show! I was so pleased with the diversity I witnessed -- from the variety of complexions to the varying hair textures, to the athleisure aesthetic mixed with a glamour attitude, this show was everything.
When I first saw the Fenty Beauty video campaign appear on Instagram, I couldn't help but scream YAS! at my phone. An inclusive campaign with a minimal aesthetic shot at the golden hour - SIGN. ME. UP. That whole vibe is right up my alley. Once I was able to get my hands on some of the Fenty Beauty products, the Cocoa Color Story was the first thing I shot.
Like the rest of the internet I am OBSESSED with Fenty Beauty. Not only are the products inclusive but the aesthetic still manages to feel fresh while bringing a touch of glam to the table. Check out how I get my #FENTYFACE in the video below! All products used are listed.
Accessibility is not a word we're used to hearing when discussing diversity or inclusion in the beauty industry. But it should be.
What do I mean by "accessibility?" Perhaps its easier explain how there is a lack thereof.
As much as we all want to see beauty brands create more inclusive ranges of color cosmetics, that venture is almost futile if the products can't be easily accessed by the consumer.
Some of the most "inclusive" foundation launches of 2017 did not makethe darker shades available to consumers in stores. Interested parties with deeper complexions were forced to guesstimate their shade online with little help from the brand.
What is the purpose of launching 32 shades of foundation, if consumers are only presented with the lightest 15 during their in-store experience?
Let's talk shop. In addition to the growing number of black female entrepreneurs out there, many of us in the beauty community are creators. If you have your own YouTube channel, or dedicated beauty Instagram page, or Twitter account, you have a brand. Our latest Beauty Branding series will focus on tips and tricks to strengthen your beauty brand.
While things like Instagram algorithms and shadow bans can be discouraging, having a strong brand presence will help your brand continue to expand, grow in the long haul.
When I first became interested in makeup, I didn't see it as a way to alter my looks or hide my features, I saw it as a way to further express my creativity. Similar to my interests in fashion, dipping and dabbling in makeup just seemed like something I would really enjoy.
The satisfaction of finding the perfect red lip or the perfect bronzy eye shadow was analogous to finding the perfect pair of boyfriend jeans ---gratifying, rewarding, in other words, sweet.