Meet the Woman Behind Cocoa Swatches, the App Revolutionizing How Black Women Buy Makeup

There are several reasons why showing black women interacting with beauty matters. For one, it helps black women know what color work best on their skin tones. But more importantly: It helps debunk the myth that black women simply won't invest in quality makeup. ”


This Awesome App Shows What Beauty Products Really Look Like on Different Skin Tones

“The makeup community has been pretty vocal about the fact that many popular brands either don't make foundation shades for a wide enough variety of skin tones or neglect to show what their products look like on a range of skin tones. So Ofunne Amaka decided to take matters into her own hands (quite literally) and create an outlet for people to see what popular makeup products look like on darker skin tone.”


Finally, An App That Really Shows What Makeup Looks Like On Deep Complexions

“I’m all too familiar with the struggle of buying makeup only to realize later that the shade doesn’t quite complement my chocolate skin. Everything might look great in the packaging, but once you get home things can quickly go south. Not to mention the never-ending hassle of finding nudes that don’t look ashy. So when I found out about Cocoa Swatches, an app that showcases what several products actually look like on darker skin, it was a dream come true.”


Finally! An App to Help Black Women Find their Perfect Makeup Shade

“If you're like us, you swipe a lipstick on your hand or forearm to test the shade against your skin tone. And, while some websites like Maybelline and Lancôme showcase women in three different hues (typically fair, olive and a toffee brown hue) sporting the lipstick or eye shadow being sold, you can never be certain that the lipstick will look like it does on the model—particularly if you a woman of color. ”


These Publications Are Changing the Conversation About Black Women and Beauty

"In a day and age when most magazines are feverishly trying to keep pace with the ever-evolving consumption habits of their readers, it’s exciting, refreshing, and quite rare to see emerging publications focused on creating substantive work with cultural significance. Qimmah Saafir, Lindsey Day, and Ofunne Amaka — the women behind Hannah MagazineCrwn Magazine and Skindeep, respectively – are completely rewriting the media handbook. Despite the declining circulation rates for fashion and beauty magazines, Qimmah and Lindsey have decided to embrace glossies while all three women are changing how women of color, specifically African American women, are portrayed in the media."


Black Beauty Blogger Creates App that Spotlights Makeup Swatches on Dark Skin

"While some brands are trying to incorporate swatches that include all skin tones, the majority of the major are still behind, leaving women to continue to play the guessing game when it comes to their beauty buys.

Enter Ofunne Amaka, the beauty and brains behind Cocoa Swatches, an app that shows how makeup swatches look against dark skin."


This Beauty Blogger Created an App to Show What Makeup Really Looks Like on Darker Skin Tones

“Although black women reportedly spend close to $7.5 billion annually on beauty products, fair representation in the beauty industry still manages to come short. It’s a challenge for black women to find products that are fairly marketed towards them and their array of skin tones and it’s even difficult for models to get their makeup done properly because artists aren’t fully stocked with the right products or trained in how to style natural hair. But one beauty blogger is taking a step forward in changing that."

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Genius New App Shows Exactly How Makeup Looks On Dark Skin Tones

“Even though there are more and more beauty companies creating really awesome makeup for a wide range of skin tones, most beauty brands still show their products on light-skinned girls in advertisements and commercials. That creates a major problem when the millions of girls that don't have that specific skin tone have no idea what products work for them.”