WHAT DO YOU LOOK FOR IN FOUNDATION? How would you *best* describe your skintone? * Deep (Nyma Tang) Dark Deep Dark (Ofunne, Cocoa Swatches founder) Medium Dark (Jackie Aina) Medium (Makeup Shayla) Medium Light (ItsMyRayeRaye, Alissa Ashley) Light Porcelain (Nikkie Tutorials) Other Other? Please describe your complexion if you feel you don't fit into the categories above. How would you *best* describe your skin type? * Normal Combination Oily Dry Not sure How would you *best* describe your undertone? * Cool Neutral Warm Golden/Yellow Olive Not sure On a scale of 1-10, how difficult is it to find a foundation shade that matches your complexion? * (10 - extremely difficult, 1 - not difficult at all) 10 9 8 7 6 5 4 3 2 1 Approximately how often do you wear foundation? * Every Day 5-6 times a week 3-4 times a week 1-2 times a week Only on special occasions Approximately how often do you purchase a new foundation? * Every Week Every Month Every 2-3 months Every 6 months Every 6-9 months About once a Year What qualities do you consider when purchasing a foundation? (Check all that apply?) * Diverse Shade Range Brand has a good reputation Formula Brand feels authentic Influencer Reviews Price Packaging Availability (online only vs in store) Longevity Cruelty Free Vegan Other? What type of formula do you prefer? * Cream Liquid Stick Powder No Preference How much coverage do you *typically* look for in your foundation? * Light coverage (bb cream or tinted moisturizer) Medium coverage Full coverage What type of finish do you prefer for your foundation? Check all that apply. * Mattifying Natural Radiant No preference Which brand have you purchased a complexion product from in the past 6 months? (Check All That Apply) * Complexion meaning foundation, concealer, and/or powder MAC Cosmetics NARS Hourglass Bare Minerals LA Girl NYX Cosmetics Anastasia Beverly Hills Dermablend Colourpop Kevyn Aucoin Kylie Cosmetics KKW Laura Mercier Koh Gen Do Fenty Beauty Beauty Bakerie Huda Beauty Cover FX YSL Tom Ford Giorgio Armani Dior Maybelline L'Oreal Milani Wet n Wild Black Radiance Cover Girl Revlon Iman Lancome Urban Decay Marc Jacobs Bobbi Brown Estee Lauder Clinique Glossier Milk Makeup Tarte Makeup Revolution Black Up La Mer Becca Make Up For Ever Too Faced Kat Von D Marc Jacobs Danessa Myricks AJ Crimson Smashbox Black Opal If you had to choose one foundation brand for the rest of your life, which one would it be? * Choose a brand that makes a formula + shade match that you just can't live without. MAC Cosmetics NARS Hourglass Bare Minerals LA Girl NYX Cosmetics Anastasia Beverly Hills Dermablend Colourpop Kevyn Aucoin Kylie Cosmetics KKW Laura Mercier Koh Gen Do Fenty Beauty Beauty Bakerie Huda Beauty Cover FX YSL Tom Ford Giorgio Armani Dior Maybelline L'Oreal Milani Wet n Wild Black Radiance Cover Girl Revlon Iman Lancome Urban Decay Marc Jacobs Bobbi Brown Estee Lauder Clinique Glossier Milk Makeup Tarte Makeup Revolution Black Up La Mer Becca Make Up For Ever Too Faced Kat Von D Marc Jacobs Danessa Myricks AJ Crimson Smashbox Black Opal No preference On a scale of 1-10, how important is foundation to your makeup routine? * (10 - most important, 1 - least important) 10 9 8 7 6 5 4 3 2 1 Age Group * Under 18 18-25 26-34 35-49 50-65 65+ Please identify your ethnicity. * i.e. "Afro Latina, Mixed Race, Nigerian American, or simply "Black" " Thank you!
